BRANDING, PACKAGING AND WEB DESIGN FOR RAW ECSTASY
New business owner, Yesim, contacted me after taking over the established organic food company, Raw Ecstasy. Yesim wanted to grow the business and knew something needed to be done about the inconsistent company image, dated packaging and jumbled website. Together we built a fresh new brand for Raw Ecstasy, including a new logo and packaging with bespoke illustrations.
The Raw Ecstasy logo features a sunshine emblem and the brand assets include a circle of life pattern. Both tie in with the brand philosophy and the process of Activating nuts.
The client was keen to retain the existing strong colour palette for product recognition, and so that the nuts and spreads would stand out among so many ‘earthy’ brands on the health food shelves. We moved from the old metallic pouch to a new eco-feel packet, with a window to view the product but budget restricted printing to a label. We gave the labels a strong presence with a series of bespoke nut illustrations that form a key part of Raw Ecstasy's new image.
A consistent brand was rolled out across all marketing items, including a new website design, e-mail marketing campaigns and printed point-of-sale materials.
+ FULL STORY
– IN BRIEF
We've been working with Jackie for over four years and she has greatly helped us with the complicated process of rebranding and many other daunting aspects of promoting our products. Jackie offers vital feedback, clear guidance and amazing ideas.
YESIM KUL, RAW ECSTASY
Website design by Just-Brilliant. Wordpress build by Havoc Design.