CASE STUDIES

Making Careers Work

Career development coach, Tamsin Crook, got in touch when struggling to retrieve her corrupt Wordpress site. The site was old, complicated to update and subsequently neglected. Tamsin was ready for a fresh new look and something she could manage herself. 

Making Careers Work didn't have an established brand image, but Tamsin liked the concept of career direction and was keen to keep her sun/compass icon. We settled for a refresh of the logo – with a more characterful typeface and refined strapline. The concept of pathways and journeys would be reinforced through stylised map patterns and copywriting.

 

Tamsin wanted a website that was clean, with a 'no nonsense' approach. Career coaching for those with ADHD is an important part of her role, so she was also interested in widgets that allowed a more accessible experience of her website. The cost of such a plugin was prohibitive however, so we sought to create a similar experience. ​Considerations included font size and legibility; contrast of colours; highlighting readily available features (such as zoom in/out); and audio recordings of the text (by Tamsin herself).

Upon completion of the website, we connected via video chat, and Tamsin had a virtual tour of her new site and how to manage and update it herself. 

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" Jackie was friendly and helpful and came up with some really unexpected and creative ways to approach a couple of areas that I was keen to introduce. She made what could have been a rather stressful experience incredibly easy. I would highly recommend Jackie, not only for her technical talent and creativity, but also for her approachable and responsive manner, which I really valued."

 

TAMSIN CROOK, MAKING CAREERS WORK