Making Careers Work didn't have an established brand image, but Tamsin liked the concept of career direction and was keen to keep her sun/compass icon. We settled for a refresh of the logo – with a more characterful typeface and refined strapline. The concept of pathways and journeys would be reinforced through stylised map patterns and copywriting.

 

Tamsin wanted a website that was clean, with a 'no nonsense' approach. Career coaching for those with ADHD is an important part of her role, so she was also interested in widgets that allowed a more accessible experience of her website. The cost of such a plugin was prohibitive however, so we sought to create a similar experience. ​Considerations included font size and legibility; contrast of colours; highlighting readily available features (such as zoom in/out); and audio recordings of the text (by Tamsin herself).

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Upon completion of the website, we connected via video chat, and Tamsin had a virtual tour of her new site and how to manage and update it herself.